Author: Dailyusastory

What is Good UX? Why Does It Matter?Before diving into the specifics of using color to improve your Shopify UX, let’s review some basic concepts and terms. What is a good eCommerce UX?User experience (UX) design aims to create seamless, intuitive website interactions. In eCommerce, it is crucial for enhancing the customer journey, boosting user satisfaction, and driving sales. Good eCommerce UX ensures a smooth path from landing on the site to completing a purchase, involving clear navigation, fast load times, easy access to product information, and an efficient checkout process.Why UX Matters for Shopify MerchantsImproves Customer Satisfaction and LoyaltyIntuitive UX…

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The market for ecommerce businesses looks to be stabilizing this year, according to Mark Daoust, founder of Quiet Light, a brokerage and advisory firm. “On the buy side, it feels as if things have stabilized somewhat — maybe not in a great place, but stabilized,” Daoust said in a video interview this month. “We’re not seeing as many fits and starts as before.” Last year saw a market mismatch of either not enough sellers or not enough buyers. Now, buyers are active but more cautious, with the average time to complete a deal extending to 150 days from 110 days…

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AI

Elon Musk shared a video on X which mimics the voice of Kamala Harris raising concerns over the effect AI deep fakes could have on the upcoming US elections. Musk has publicly endorsed Donald Trump in his bid for a second term and has used his X platform to share his political and social views with his 191 million followers. The video showed real visuals from Harris’ campaign ads but the voice-over uses an AI-generated clone of her voice. The voice imitation is impressively accurate as it has ‘Harris’ say “I, Kamala Harris, am your Democrat candidate for president because…

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PageRank is a component of Google’s search algorithm that assigns a value to web pages based on the number and quality of inbound links. The term is sometimes called “link equity.” Google offers many tools to manage PageRank. Some transfer equity from one page to the next; others prevent it. All the tools are requests to Google, not directives. Here is how to use the tools correctly 301 Redirects A 301 redirect is Google’s strongest signal for passing link equity. In 2013, Matt Cutts (then head of Google’s webspam team) confirmed that 301 redirects pass most PageRank to a destination…

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AI

The Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA) has initiated a strike against video game companies. The union is primarily concerned about the misuse of generative AI technology, which could reproduce actors’ voices and likenesses without proper consent or compensation. It’s a familiar topic that was thrust into the limelight when Hollywood actors went on strike for a historic 118 days last year. This new strike began at 12:01 a.m. on July 26, 2024, after 18 months of unsuccessful negotiations surrounding the Interactive Media (Video Game) Agreement. The industrial action targets ten major players in the video…

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Google announced on July 22, 2024, that it would not remove third-party tracking cookies from the Chrome browser after all, leaving many advertisers to wonder, “What now?” “We are proposing an updated approach [to tracking cookie depreciation] that elevates user choice,” wrote Anthony Chavez, Google’s Privacy Sandbox vice president. “Instead of deprecating third-party cookies, we would introduce a new experience in Chrome that lets people make an informed choice that applies across their web browsing.” Google announced its “new path” for cookies on July 22. Privacy advocates have warned for decades about the tiny bits of code we lovingly call…

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AI

OpenAI announced a prototype of its new AI-powered search engine, SearchGPT. SearchGPT aims to provide “fast and timely answers with clear and relevant sources” to transform how we interact with online information. OpenAI CEO Sam Altman expressed confidence in the new product, stating on X, “We think there is room to make search much better than it is today.”  The company plans to eventually integrate SearchGPT, which is currently being tested with a small group of users, into its ChatGPT itself. ChatGPT already has Bing integration, but SearchGPT will combine generative AI with the real-time search index for an altogether…

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Braxton Manley first appeared on the podcast in 2021. As a college student, he had launched Braxley Bands, a maker of Apple Watch bands. Last year he returned with an update on that business after operational and sales challenges. He’s back, having launched his latest company, Mystic, a direct-to-consumer maker of health-focused chewing gum. In our recent conversation, we discuss the origins of Mystic, marketing plans, early successes, and more. The entire audio is embedded below. The transcript is edited for length and clarity. Eric Bandholz: How’s business? Braxton Manley: Braxley Bands, our Apple Watch band company, is surviving in…

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Estimated read time: 35 minutes, 32 seconds With so many marketing channels to manage to promote your game, combined with the complexity of monetizing your games on multiple platforms, in PC marketplaces, or even D2C via your own webshop, your head might be spinning keeping up with where to focus your efforts. In this episode of Growth Stage, we interview Adam Lieb of Gamesight about his thoughts on: Why video game marketing is so complex. What KPI can help you cut through the noise. Key strategies for interpreting your KPI over time. If you’re wondering how to focus your team…

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