Author: Dailyusastory

A selection of 100 retail brands with more than 130 million combined followers on the X platform collectively posted fewer than 850 times in the first three weeks of July 2024, perhaps confirming retail’s departure from the social network. Elon Musk purchased Twitter in April 2022, transforming it into X and loosening restrictions around tweets, now called posts. Not everyone was pleased with Musk’s changes, and by the end of 2022, many businesses had abandoned Twitter. Clothing brand H&M, for example, stopped using Twitter in August 2022, leaving 7.6 million followers. Macy’s left behind its 850,000 followers when it stopped…

TL;DR: Why it matters: UGC builds trust (authentic reviews!) which leads to more sales. What it is: Reviews, photos, videos, blog posts – anything customers create about your product. Benefits: Increased credibility, wider brand reach, valuable customer insights, and loyal communities. Why it’s better than ads: Real people sharing real experiences is more believable than traditional marketing. How to get it: Run contests, create hashtags, feature customer content, partner with influencers, and build communities. Why does authenticity matter online? Authenticity is what makes one stand out in the cut-throat competition of E-commerce. Running an online business is difficult as too…

How much of a difference does enhanced content make to product detail page (PDP) performance? According to ecommerce leaders, quite a lot.

In the current business landscape, organizations constantly look for ways to optimize operations, enhance efficiency, and deliver exceptional customer experiences. To facilitate these goals, enterprise applications have emerged into the scene. They are powerful and robust tools that streamline business processes, automate tasks, and provide real-time insights. These large-scale software systems are devised to cater to the unique needs of enterprises, thereby enabling them to transform operations and remain competitive in the digital age. Enterprise applications play a prominent role in understanding and satisfying the needs of an organization’s employees, customers, partners, clients, and other stakeholders to improve overall business…

Custom GPTs are specialized ChatGPT versions created by OpenAI and users for specific tasks or topics. Custom GPTs offer innovative AI-powered productivity tools for businesses. Here is a list of custom GPTs from the GPT Store to get things done. There are custom GPTs as virtual assistants and tools to help produce research and reports, write essays, create designs, translate documents, and more. Custom GPTs for Productivity AskYourPDF Research Assistant performs a wide range of tasks related to research, document handling, and citation management. Generate essays or articles from sources, extract information from PDFs, get summaries, and find research papers.…

SEO vs. Paid Advertising: Which is Right to Generate Traffic to Your Shopify Store?Now let’s put these two marketing methods head to head to see the key differences.Cost AnalysisThe cost of SEO and paid campaigns is probably the first factor you’ll want to consider. SEO requires an upfront investment in content creation and optimization, but it has lower ongoing costs. In contrast, a paid digital ads campaign demands a continual budget, and costs can quickly escalate, especially in competitive markets. Over the long term, SEO tends to be more cost-effective, whereas advertisements can provide immediate results, but at a higher…

SEO vs. Paid Advertising: Which is Right to Generate Traffic to Your Shopify Store?Now let’s put these two marketing methods head to head to see the key differences.Cost AnalysisThe cost of SEO and paid campaigns is probably the first factor you’ll want to consider. SEO requires an upfront investment in content creation and optimization, but it has lower ongoing costs. In contrast, a paid digital ads campaign demands a continual budget, and costs can quickly escalate, especially in competitive markets. Over the long term, SEO tends to be more cost-effective, whereas advertisements can provide immediate results, but at a higher…

Lori McDonald is the founder and CEO of Brilliance, a prominent B2B ecommerce development firm. As of February, she’s also the owner of a specialty food manufacturer called Norsland Lefse. Why would a busy web development executive acquire a direct-to-consumer producer? I asked her that question and more in our recent conversation. The entire audio is embedded below. The transcript is edited for clarity and length. Kerry Murdock: You’re the CEO of a leading ecommerce development company. Why acquire a food manufacturer? Lori McDonald: We specialize in working with mid-market manufacturers and distributors. We purchased a small manufacturing company to…

Researchers from the Swiss Federal Institute of Technology Lausanne (EPFL) found that writing dangerous prompts in the past tense bypassed the refusal training of the most advanced LLMs. AI models are commonly aligned using techniques like supervised fine-tuning (SFT) or reinforcement learning human feedback (RLHF) to make sure the model doesn’t respond to dangerous or undesirable prompts. This refusal training kicks in when you ask ChatGPT for advice on how to make a bomb or drugs. We’ve covered a range of interesting jailbreak techniques that bypass these guardrails but the method the EPFL researchers tested is by far the simplest.…

Google’s frequent algorithm updates produce nonstop fluctuations in organic traffic and rankings. Content audits are essential to identify lost rankings, revive declining traffic, and find new topics. Here’s how I audit content for better search engine optimization. Evaluate Lost Traffic Traffic declines from organic search can occur for multiple reasons. Over time, new articles push current ones deep into the archives. Updating articles with substantially new info and a new date will likely help regain traffic. Google’s core updates often focus on searchers’ intent. Many queries imply multiple intents. For example, a search for “backyard barbeque” could suggest a need…