Author: Dailyusastory

Let’s say you’re the proud owner of an ecommerce company selling gourmet coffee. Each month, you send your customers coffee from a different country—Jamaica one month, Costa Rica the next, and Ethiopia after that. You bill their credit cards or withdraw directly from their checking accounts.Before you opened your subscription business, you had to do plenty of legwork first. One task was setting up a subscription billing system that would do most of the work automatically. With subscription billing, you can charge customers regularly for goods or services they want consistently—setting you up for regular incoming revenue. Here are the…

In late 2003, presidential candidate Howard Dean was a front-runner for the Democratic nomination, enjoying grassroots popularity and left-wing support for his opposition to the Iraq war. And then, in a campaign speech, the former Vermont governor let out a high-pitched scream. The “Dean scream” aired 633 times over the next four days, and the Dean campaign collapsed shortly after. Analysts are hesitant to claim causation, but it’s never a good thing when your media blunder has its own Wikipedia page. Media coverage can make and destroy politicians, and it can do the same for businesses. Thankfully, you can use…

Your next customer likely belongs to a digital community—more than three-quarters of global internet users participate in online forums, blogs, and vlogs. It’s easy to understand why. By participating in online communities, users engage in lively group discussions, share interest-specific content, and interact meaningfully with people from across the globe. If you run a business and are looking to tap into that organic enthusiasm, it may be time to focus your content strategy on building and nurturing these communities. It takes work to foster a community around your brand, but in the long run, it’s worth it to stay on…

Imagine getting to tell your story to millions of people online. When you go viral, you have the chance to do just that. Going viral on Instagram can help you expose your brand to the platform’s roughly two billion monthly users. One viral post can potentially generate more interest, sales, and brand recognition than hundreds of paid ads. Artem Kuzmichev and Richard Mabley are no strangers to social media fame. Their business, Transformer Table, launched off the back of a viral video in 2016 that garnered more than five million views on Facebook in a week—organically. Then, in 2022, they…

When a customer on your online store has a quick question about, say, shoe sizing or rush shipping, they want easy access to an answer. A pleasant chat with a live customer service rep can leave a positive impression.  Using a live chat app is a smart way to mitigate common customer pain points and provide an easy communication option. Boost customer satisfaction, reduce cart abandonment, and provide instant responses for a minimal monetary cost with one of the top chat apps.  Top live chat apps for ecommerce The best live chat software provides effective chat support tools that save…

As an ecommerce merchant, your time is valuable. Whether it’s product development, order fulfillment, or marketing efforts, there are seemingly endless ways you could invest time in your growing business.  Still, no matter what the circumstances, customer service should always be a priority, because it can increase customer loyalty. In fact, according to a 2022 survey, 94% of responding customers stated that positive customer service experiences made them more likely to purchase from a company again. How can you improve your customer service while saving time? One option is to implement customer service automation tools to increase the efficiency of…

The cosmetics and beauty industry is enormous. It includes everything from skin care to cosmetics to hair treatments. Customers don’t just seek a foundation to perfectly match their skin tone or a conditioner formulated for curly hair; they want products that align with their values—from vegan and cruelty-free to sustainable and environmentally conscious.  This industry offers a huge opportunity for brands looking to break in or broaden their existing offerings. However, cosmetics is a unique industry with distinct challenges for fulfilling and shipping orders.  You’ll need to think about challenges like safely shipping glass bottles and managing countless stock keeping…

From running A/B tests to launching email marketing campaigns, there are many methods to attract customers and drive sales. While these optimization techniques are often effective, there’s still magic in tried-and-true methods like a great deal. If you run an online furniture brand, for example, a buy one, get one (BOGO) 50%-off deal on nightstands can push customers to checkout. Or if you sell artisanal candles, a buy one, get one free offer can clear seasonal inventory.  For online stores looking to offer these enticing deals with ease, BOGO apps can let store owners quickly set up and automate promotions.…

Twitch offers a unique way to build a business. Viewers can watch their favorite content creators play video games or create other forms of entertainment—from the relaxing sensory experiences of ASMR audio to “just chatting” streams. The more viewers your livestreams capture, the more money you can earn, with some streamers making thousands of dollars each month from monetizing their Twitch channels. In this article, discover ways streamers make money on Twitch and how you could do the same. What is Twitch? Twitch is a livestreaming platform for content creators to play video games, esports, music, and more in real time, often…

Color is one of the most powerful tools in a web designer’s toolbox. It can draw attention, convey meaning, and spark desire—all while driving conversions and building customer loyalty.  A good color scheme is especially important in ecommerce website design, where you must communicate information quickly and expressively to turn casual browsers into committed buyers. Ahead, discover 15 ecommerce website color schemes and tips for choosing a palette for your website.  What is a website color scheme? Website color schemes are carefully chosen palettes that define a site’s visual identity. Typically featuring three to five main colors, schemes are applied…