Author: Dailyusastory

April is known for “Fools’ Day,” but the month includes plenty of other content marketing opportunities, including repurposing videos as text, celebrating Star Trek, avoiding housework, deploying poetry, and elevating SKUs. Content marketing is the act of creating, publishing, and promoting content to attract, engage, and retain customers. Content provides the foundation for social media marketing, lifecycle engagement, and search engine optimization. Yet the tactic is never-ending, requiring a steady flow of, say, articles, social posts, and videos. What follows are five content marketing ideas you can use in April 2025. Convert Videos to Text Thanks to generative AI, converting…

The last time we saw a piece of news break out about the evolution of Gen AI in game development, it revolved around designing NPCs. Since the introduction of the AI game-dev industry has made massive leaps of progress. They have upgraded their MMORPG servers, powered up the hardware for intensive gaming, and perfected door interactions. On the one hand, we have gamers expecting creators to keep bringing awesome games, and on the other hand, we have deadlines. Deadlines are to game devs what low latency is to gamers—essential, non-negotiable, and critical for a seamless experience. Tackling those deadly deadlines requires…

Why does a 1940s-era model interest large advertisers and platforms? Three reasons. The post The Rebirth of ‘Marketing Mix Modeling’ appeared first on Practical Ecommerce. Source link [ad_3] [ad_4]

Advertising technology has entered a new phase that pairs personal privacy with targeting. For years, the ad industry has depended on third-party tracking cookies — tiny snippets of code downloaded to a user’s browser — to identify prospects, gather data about them, and employ that data for targeting. Consumers saw relevant ads, and advertisers enjoyed good, if not superb, returns. Adobe’s new real-time customer data platform is one of many innovations in cookie-less ad targeting. Cookies Unfortunately, cookie-based tracking has privacy problems. In contrast to first-party cookies, which store preferences, third-party tracking cookies aggregate, share, and thereby expose lots of…

This week’s rundown of new products and services for ecommerce merchants includes updates on AI-powered agents, wholesale management, fraud prevention, marketplace advertising, influencers, and social commerce. Got an ecommerce product release? Email releases@practicalecommerce.com. New Tools for Merchants Wholesale platform Joor launches matchmaking tool for brands and retailers. Joor, a wholesale management platform for the fashion sector, has introduced Joor Discover to streamline the matchmaking process between brands and retailers. According to Joor, by leveraging proprietary data and a network of authenticated retailers, the tool offers a more efficient and targeted approach to wholesale expansion. Joor Discover allows brands to search…

Recently there has been a huge debate regarding the prices of Gen AI models. The debate comes after a roar in the media regarding DeepSeek vs ChatGPT’s development price. Reports indicated that it was developed at a lower cost when compared to ChatGPT which cost billions of dollars for development.   Few experts found it a bit deceptive. However, it sparked interest in organizations to learn about the cost of artificial intelligence for adopting it–But here’s the catch, how much will you spend to integrate AI into your usual workflow? This article will discuss some of the most important aspects of…

Securing a good domain name is easier than a decade ago. The proliferation of top-level domains means short and catchy names are obtainable, and there’s no longer an organic ranking benefit to a .com. The necessity of a findable brand name is now crucial. Shoppers are discovering brands and products via generative AI platforms such as ChatGPT, Claude, and DeepSeek, as well as on social sites such as Reddit, TikTok, and Instagram — despite having no links to click. The result is consumers discover a brand and then search for it on Google, Bing, and similar engines, producing more clicks…

Matthew Gattozzi realizes creativity and efficiency often conflict. His firm, Goodo Studios, produces commercial content that attracts visitors and converts them into customers. It’s a creative process with time and budget constraints. “It’s a balancing act,” he told me. “On the one hand, you need efficiency. On the other, creativity requires time and space to flourish.” A former ballet dancer, Matthew first appeared on the podcast in 2021. In our recent conversation, he shared his firm’s content-creation strategy, client needs, and, yes, the impact of AI. The entire audio of our conversation is embedded below. The transcript is edited for…

When beauty giant Sephora approached Reverie about a potential partnership in 2015, founders Garrett and Hillary Markenson did something unexpected—they said no. “We originally said, We’re not ready, we can’t do this,” recalls Hillary, the brand’s president. Fast forward six months, and Sephora came knocking again. This time, the bootstrapped brand took the leap and became one of Sephora’s first clean hair care brands, helping establish the retailer’s Clean at Sephora standards. Reverie’s shampoo was created especially with Hillary in mind, because she didn’t want to use a salt-based product. Reverie Ahead, dive into how Reverie proved you don’t need…

Starting a business can be exhilarating—building your website, choosing potential business partners, hiring employees, and cultivating the brand identity of your dreams. But if the perfect business name is already taken, that rush can come to a screeching halt and throw off your launch plans. Before you panic, take heart; there’s a straightforward, systematic way to check if your idea is available. Here’s how to check if a business name is taken, with tips on choosing the right name for your brand.  What makes a good business name? A unique business name is the official title under which a business…