Author: Dailyusastory

Pinterest has emerged as a formidable player in the digital marketing arena, particularly for visual-based content. Unlike other social media platforms, Pinterest operates more like a search engine, where users actively seek inspiration, ideas, and products. With over 450 million active monthly users, Pinterest is a goldmine for marketers looking to tap into an audience that is already primed for discovery and purchase.Statistics underscore Pinterest’s significant impact on purchasing decisions. According to recent Pinterest data, 80% of U.S. users utilize Pinterest for purchase inspiration. This makes Pinterest an indispensable tool for marketers aiming to influence buying behavior directly.The Basics of…

Integrating your eCommerce site with an online marketplace can provide benefits that completely transform your business. 121eCommerce specializes in seamless and secure marketplace integrations that increase your business’ reach, and efficiency. In addition, our team has extensive experience integrating with major marketplaces such as Amazon, eBay, and Walmart. Before we dive deeper into our experience, let’s take a look at the benefits of integrating into an online marketplace in the first place.  What are the Benefits of a Marketplace Integration?  1. Expanded Product Offerings: Integrating with a marketplace allows you to offer a wider range of products without the burden…

It’s not exactly breaking news that the holiday shopping season remains the most important time of the year for brands and retailers — with consistently growing potential year after year.

AI, or artificial intelligence, is taking the business world by storm. Simply put, AI is a technology that simulates human intelligence via computers and machines. It helps improve productivity, reduces workloads, and revolutionizes various business operations.Thanks to AI’s affordability and accessibility, it is particularly beneficial to small and medium businesses that don’t have access to large budgets or workforce. AI can help these businesses analyze market trends, improve customer service processes, support marketing campaigns, and more.From an efficiency standpoint, AI for small businesses helps automate repetitive tasks and scheduling, offering more time for business personnel to focus on essential tasks.Convinced AI is the logical next step for your ecommerce business? This post will highlight all the practical uses and applications of AI for business. Let’s jump right in!Practical Applications of AI in EcommerceDespite AI concerns, 65% of consumers trust businesses using…

Every week we publish a list of new products from companies offering services to ecommerce and omnichannel merchants. This installment includes updates on AI-powered shopping assistants, crowdfunding, social commerce, big data, livestream shopping, subscriptions, app development, and cross-border payments. Got an ecommerce product release? Email releases@practicalecommerce.com. New Tools for Merchants: July 18, 2024 eBay launches cash advance services for sellers. eBay is launching Business Cash Advance, a financing product provided by Liberis, a global embedded finance platform. According to eBay, Business Cash Advance offers eligible U.S. eBay sellers up to $1 million in working capital in as little as 24…

Researchers at Delft University of Technology’s (TU Delft) are utilizing drone racing to test neural-network-based AI systems intended for future space missions. This innovative research was a collaboration between the European Space Agency’s (ESA) Advanced Concepts Team and the Micro Air Vehicle Laboratory (MAVLab) at TU Delft. The project aims to explore the use of trainable neural networks for autonomously managing complex spacecraft maneuvers, such as interplanetary transfers, surface landings, and dockings. In the challenging environment of space, maximizing the efficiency of onboard resources, including propellant, energy, computing power, and time, is crucial. Neural networks have the potential to optimize…

Episode SummaryIn this episode of the 7 Figures and Beyond ecommerce podcast, Greg Shuey hosts Andrew and Victor from AdCrunch, discussing their high-volume ad copy and creative testing strategy for scaling brands on the Meta platform. They highlight the importance of knowing your Ideal Customer Profile (ICP) and leveraging a data-driven approach to optimize ad performance. They share insights into their framework called the Creative Search Protocol (CSP), emphasizing strategic and intentional high-volume testing. The conversation covers the nuances of different creative types, the significance of hook and hold rates, and the need for brands to adapt their strategies based…

Researchers have unveiled a new type of computer virus that harnesses the power of large language models (LLMs) to evade detection and propagate itself.  This “synthetic cancer,” as its creators dub it, portrays what could be a new era in malware. David Zollikofer from ETH Zurich and Benjamin Zimmerman from Ohio State University developed this proof-of-concept malware as part of their submission to the Swiss AI Safety Prize.  Their creation, detailed in a pre-print paper titled “Synthetic Cancer – Augmenting Worms with LLMs,” demonstrates the potential for AI to be exploited to create new, highly sophisticated cyber attacks.  Here’s a…

Estimated read time: 2 minutes, 6 seconds Join us in Shanghai at ChinaJoy and discover how we can help you unlock the full potential of your video game sales! Find us in the B2B Hall W4 – Booth #B286. The 2024 edition of ChinaJoy, themed “Stay True, Game On,” is scheduled from July 26th to 29th at the Shanghai New International Expo Center (SNIEC). This year’s event will focus on deepening player experiences and supporting international growth for game companies.  “‘Stay True’ is to express the deep love and persistent pursuit of the game industry for more than 20 years,…

Doing business in just one country and language almost certainly leaves money on the table. Yet operating internationally adds challenges and complexities. Here are 11 books — six just published — that help succeed across borders. Top Books for Cross-border Success American Idioms for Marketing: Engage and Persuade with Colorful Expressions Used in the USA by Liz Chroman and Richard Koret American Idioms for Marketing Filled with colorful illustrations, this book aims to help non-native English speakers remember common marketing-related idioms such as “bird’s-eye view,” “find your niche,” and “flying under the radar” in a fun way. The authors are…