Author: Dailyusastory

Consumers are increasingly more discerning about the products they purchase. From clothing to skin care, shoppers are asking deeper questions about the products they buy and the businesses they support: Are workers treated fairly and provided safe conditions? Does the company commit to diversity, equity, and inclusion? Do the company’s values align with mine?A notable 41% of shoppers have shifted at least 10% of their business away from retailers that do not align with their inclusion and diversity values. You can strengthen brand loyalty by aligning with consumers’ growing demand for inclusive and ethical practices—all while driving innovation, resilience, and…

Have you ever heard of elderberries? They’re among the most beneficial fruits for fighting colds and boosting immunity.Nikki Schoeny and her husband tapped into the wonders of this berry and founded Jack & Co. Elderberry Syrup, a company selling organic elderberry syrups and products. Back in 2019 BC (pre-COVID), they began their business out of their home, selling locally and gaining traction through word-of-mouth. As the couple worked full-time with children, they needed to set up a website quickly and easily.They had no experience with ecommerce and it took off fast. Nikki states, “we were kind of building an airplane in the sky while it was flying.”  And they chose  Ecwid to help guide them to their destination. Their business quickly became a success, and Ecwid was and still is by their side throughout their journey.Jack & Co. Sprouts Exponential Growth When…

When you travel by plane, have you ever noticed that nearly all flights end up full? If the airline manages to fill the plane without turning away customers, it has successfully optimized its pricing strategy, part of a process called revenue management. Learn more about revenue management and how to use it in your business. What is revenue management? Revenue management, also known as revenue optimization, refers to the various techniques businesses use to maximize revenue, mainly through variable pricing. It relies on forecasting demand by collecting data on customers’ purchasing behavior and overall economic conditions. Revenue managers analyze economic…

Researchers from the University of Pennsylvania and Feinstein Institutes for Medical Research have uncovered new insights into how sex and gender are represented in children’s brains. The study, published in Science Advances, contributes to debates surrounding the relationship between biological sex and gender identity and how, and if, we can study this objectively.  Sex and gender, while sometimes used interchangeably, have come to separate sex in biological terms as assigned at birth from the more variable sociocultural notion of gender. In the study’s words, “Here, we use the term “sex” to indicate features of an individual’s physical anatomy, physiology, genetics,…

The adventure travel and tourism market size is expected to develop exponentially in terms of both revenue and compound market growth rate… Continue reading… Love Island UK season 11 launched June 3rd, the OG of the many spin offs in various locations and despite the USA’s very own season set to… Continue reading… Google Analytics 4 reports on on-site searches by default; however, it does not automatically report the specific search terms used by visitors…. Continue reading… IntroductionIn today’s digital landscape, data is often referred to as the new gold. Marketers are armed with remarkable insights into consumer… Continue reading……

Determining the true costs of credit card processing can be complicated. Business owners customarily divide total fees by the number of transactions to arrive at an effective rate. Over time, however, as payment service providers introduced alternative fee structures, pricing models, and payment methods, statements became confusing, both for merchants and competing providers trying to win their business. AI-powered tools can analyze merchant statements more efficiently than humans and deliver competitive proposals in minutes instead of days. Practical Ecommerce discussed with payment pros the opportunities and challenges of using artificial intelligence to evaluate transaction histories, pricing, and data. AI-powered tools…

TL;DR The dietary supplement market is projected to grow from $177.50 billion in 2023 to $320.15 billion by 2030. Amazon plays a significant role in the health product market, contributing majorly to online vitamin and supplement sales. High competition, strict compliance with Amazon’s regulations, and high advertising costs make selling supplements tough. Sellers must adhere to cGMP standards, ensure thorough testing, and follow detailed labeling requirements. Conduct market research, find reputable manufacturers, and ensure third-party testing for quality and compliance. Utilize structure/function and nutrient content claims, avoid disease claims, and follow labeling guidelines to maintain trust and compliance. Selling dietary…

For a brand to achieve longevity, it needs to be willing to reinvent itself. It’s a lesson Alex Matthews, a serial entrepreneur and the founder of Mexican soda brand De La Calle, knows all too well. In 2023, Alex had to make a change in order to continue growing De La Calle’s audience and scale to meet profitability goals.  Ahead, Alex breaks down how his beverage company underwent a strategic repositioning, and why it was a natural evolution of his brand’s journey.   De La Calle’s original positioning “De La Calle,” which translates to “from the street” in Spanish, is…

To a child who learns about the world primarily from cartoons, it’s easy to mistakenly conclude that encounters with quicksand, falling anvils, and mysterious treasure maps might one day become semi-frequent features of adult life.

In the age of TikTok video trends and YouTube shorts, is paid Search marketing still worth the investment for eCommerce sellers?  The short answer — absolutely!  Despite the evolving digital advertising space, Google Search ads still reach over 90% of global internet users​.  But there is a small catch: It remains highly dynamic and competitive, with eCommerce brands vying for top positions amid increasing CPCs.  Therefore, when it comes to any eCommerce Google ad, you need every advantage you can get to give you the upper hand over your competitors.  This step-by-step strategy will give you exactly that!  We will…