Author: Dailyusastory

Content mapping is a marketing technique that matches messages to meaningful stages in a shopper’s online buying journey. The technique requires understanding shoppers’ motivations throughout the purchase process. Marketers can use this knowledge to create relevant, value-packed content to attract, engage, and retain shoppers. Getting Started An ecommerce content map starts with completing three tasks. Know the customers. At each phase of a buying journey, what is a customer’s motivation? Know the products. What value do the products deliver to shoppers? What differentiates the items sold or the store itself? Catalog content. What content has the business already produced? How…

Before launching her modern canned goods company, Heyday, founder Kat Kavner considered herself a passive LinkedIn user, keeping her profile up to date but stopping short of posting. That all changed once her business got up and running. “I posted on my LinkedIn announcing our brand launch back in 2022 and got a really great reaction,” she says. “The post went far beyond my first-degree connections and got a great response from the wider CPG community on LinkedIn.” LinkedIn stands out from other social media platforms for its emphasis on business. If you’re starting your own business, you can use…

These days, so much of marketing happens online that the phrase “internet marketing” feels almost redundant. While outdoor advertising and in-person events can still be highly effective (Heyday Canning Co. and HATCH have both had success with the latter), it’s tough to launch a business without a serious internet marketing strategy. Events generating buzz do so in part because attendees shared their experiences on social media. In this article, we’ll provide an overview of some of the most popular types of digital marketing with real-life examples from business owners and marketers who use them successfully. What is internet marketing? Internet…

SEO, social media campaigns, email, advertising, comparison engines—these are the usual suspects when we talk about marketing. But marketing is about sifting through a world of possibilities and unearthing opportunities to get in front of your customers. That belief is at the heart of guerrilla marketing—a scrappy, unorthodox, and aggressive approach to getting your brand in front of could-be customers by establishing your presence in the physical world around you. In this article, you’ll learn the different guerrilla marketing types, plus unconventional marketing ideas you can use to increase brand visibility and generate buzz for your brand. What is guerrilla…

So you have an idea for a new TikTok and you’ve written out the script. Now what? You’ve likely seen the easy way to make that script come to life—it’s used by some of your favorite creators—AI voiceovers. Text-to-speech AI voiceovers are an easy and simple way to add spoken content to your video, without the hassle of recording it yourself. In fact, AI voiceovers have become a TikTok trend in themselves—the bright, peppy AI voiceover called “Jessie” took the platform by storm, becoming so beloved among users that a video from the original voice actor amassed more than 50…

In life and in business, first impressions matter. Your online store’s website is the face of your brand, so it needs to look visually appealing to captivate and convert customers. But what makes a website look great? A lot of things—including a clear navigation menu, uniform color palette, and engaging CTA buttons. And underpinning all of them is a well-designed layout. Taking inspiration from graphic designers in other media, website layout designs form the structural basis for web content that projects a positive brand image and facilitates product discovery. Done right, website layouts entice visitors to navigate, browse, and buy.…

No matter how great your ad campaigns are, the reality is that most of the eyeballs they capture and leads they generate will not become sales. For businesses looking to see the greatest return on investment (ROI), account-based marketing offers a way to focus sales and marketing efforts on high value accounts from the very beginning of the sales cycle. Learn more about the benefits of account-based marketing and how to implement the strategy for your business. What is account-based marketing? Account-based marketing (ABM) is a strategic approach to B2B marketing that focuses on identifying, targeting, and engaging with specific…

Artificial intelligence is revolutionizing many fields, including marketing. To increase your reach and connect with customers, you can work with AI tools to automate marketing tasks, interpret customer behaviors and trends, and predict marketing campaign outcomes. What is AI marketing? AI marketing uses artificial intelligence technologies and models to inform marketing strategies. Through a data-driven approach, AI can help marketers gain deeper insights into their audiences to build more impactful digital marketing campaigns. AI tools can also help marketing teams plan and execute their work by automating tasks, conducting market research, and creating content.  Marketers have embraced AI in their…

If you’ve eaten at a restaurant with daily specials, you already understand the importance of product marketing. A chef can come up with the most incredible new dish, but if your server doesn’t make it sound delicious, you aren’t going to order it. In tech and consumer packaged goods, the responsibility of communicating the benefits of a product falls to a product marketer or product marketing manager. Developing a new product is like cooking up a new dish, says Roxana Ontiveros, product marketing lead at Topicals. Roxana worked in beauty product development for three years before bringing her category expertise…

If you’ve been in the Magento community long enough, you’re well aware that change is constantly happening, and there are always enhancements being made to the platform. One of the biggest topics over the last few years has been Hyvä, and how it is transforming Magento websites to be faster, leaving the traditional PWA Studio and Luma front ends in the dust. Before we dive into the technical pieces, let’s start with how Hyvä is different from PWA Studio and Luma.  What is Hyvä, and how does it differ from the default Magento frontend and other frontend solutions like PWA…