Author: Dailyusastory

Researchers from the University of Pennsylvania and Feinstein Institutes for Medical Research have uncovered new insights into how sex and gender are represented in children’s brains. The study, published in Science Advances, contributes to debates surrounding the relationship between biological sex and gender identity and how, and if, we can study this objectively.  Sex and gender, while sometimes used interchangeably, have come to separate sex in biological terms as assigned at birth from the more variable sociocultural notion of gender. In the study’s words, “Here, we use the term “sex” to indicate features of an individual’s physical anatomy, physiology, genetics,…

The adventure travel and tourism market size is expected to develop exponentially in terms of both revenue and compound market growth rate… Continue reading… Love Island UK season 11 launched June 3rd, the OG of the many spin offs in various locations and despite the USA’s very own season set to… Continue reading… Google Analytics 4 reports on on-site searches by default; however, it does not automatically report the specific search terms used by visitors…. Continue reading… IntroductionIn today’s digital landscape, data is often referred to as the new gold. Marketers are armed with remarkable insights into consumer… Continue reading……

Determining the true costs of credit card processing can be complicated. Business owners customarily divide total fees by the number of transactions to arrive at an effective rate. Over time, however, as payment service providers introduced alternative fee structures, pricing models, and payment methods, statements became confusing, both for merchants and competing providers trying to win their business. AI-powered tools can analyze merchant statements more efficiently than humans and deliver competitive proposals in minutes instead of days. Practical Ecommerce discussed with payment pros the opportunities and challenges of using artificial intelligence to evaluate transaction histories, pricing, and data. AI-powered tools…

TL;DR The dietary supplement market is projected to grow from $177.50 billion in 2023 to $320.15 billion by 2030. Amazon plays a significant role in the health product market, contributing majorly to online vitamin and supplement sales. High competition, strict compliance with Amazon’s regulations, and high advertising costs make selling supplements tough. Sellers must adhere to cGMP standards, ensure thorough testing, and follow detailed labeling requirements. Conduct market research, find reputable manufacturers, and ensure third-party testing for quality and compliance. Utilize structure/function and nutrient content claims, avoid disease claims, and follow labeling guidelines to maintain trust and compliance. Selling dietary…

For a brand to achieve longevity, it needs to be willing to reinvent itself. It’s a lesson Alex Matthews, a serial entrepreneur and the founder of Mexican soda brand De La Calle, knows all too well. In 2023, Alex had to make a change in order to continue growing De La Calle’s audience and scale to meet profitability goals.  Ahead, Alex breaks down how his beverage company underwent a strategic repositioning, and why it was a natural evolution of his brand’s journey.   De La Calle’s original positioning “De La Calle,” which translates to “from the street” in Spanish, is…

To a child who learns about the world primarily from cartoons, it’s easy to mistakenly conclude that encounters with quicksand, falling anvils, and mysterious treasure maps might one day become semi-frequent features of adult life.

In the age of TikTok video trends and YouTube shorts, is paid Search marketing still worth the investment for eCommerce sellers?  The short answer — absolutely!  Despite the evolving digital advertising space, Google Search ads still reach over 90% of global internet users​.  But there is a small catch: It remains highly dynamic and competitive, with eCommerce brands vying for top positions amid increasing CPCs.  Therefore, when it comes to any eCommerce Google ad, you need every advantage you can get to give you the upper hand over your competitors.  This step-by-step strategy will give you exactly that!  We will…

Content mapping is a marketing technique that matches messages to meaningful stages in a shopper’s online buying journey. The technique requires understanding shoppers’ motivations throughout the purchase process. Marketers can use this knowledge to create relevant, value-packed content to attract, engage, and retain shoppers. Getting Started An ecommerce content map starts with completing three tasks. Know the customers. At each phase of a buying journey, what is a customer’s motivation? Know the products. What value do the products deliver to shoppers? What differentiates the items sold or the store itself? Catalog content. What content has the business already produced? How…

Before launching her modern canned goods company, Heyday, founder Kat Kavner considered herself a passive LinkedIn user, keeping her profile up to date but stopping short of posting. That all changed once her business got up and running. “I posted on my LinkedIn announcing our brand launch back in 2022 and got a really great reaction,” she says. “The post went far beyond my first-degree connections and got a great response from the wider CPG community on LinkedIn.” LinkedIn stands out from other social media platforms for its emphasis on business. If you’re starting your own business, you can use…

These days, so much of marketing happens online that the phrase “internet marketing” feels almost redundant. While outdoor advertising and in-person events can still be highly effective (Heyday Canning Co. and HATCH have both had success with the latter), it’s tough to launch a business without a serious internet marketing strategy. Events generating buzz do so in part because attendees shared their experiences on social media. In this article, we’ll provide an overview of some of the most popular types of digital marketing with real-life examples from business owners and marketers who use them successfully. What is internet marketing? Internet…