Author: Dailyusastory

Wouldn’t it be great if your business’s money started to work for you? While you can’t expect your dollar bills to pack orders and field customer inquiries, the reality is that your cash can earn you more money just by sitting in certain accounts.  That’s because some business and personal financial accounts provide an annual percentage yield (APY) that rewards you just for keeping a balance there. The more you keep in that account, the more you can earn.  While the math and terminology behind an APY can get a little complicated, understanding what APY is in banking and other…

Advancements in payment technology made it possible for businesses to sell online. Ever since the first digital payment was processed in the early ‘90s, technology has evolved even further—including the creation of digital wallets. A digital wallet stores customers’ payment details and billing addresses in secure software. Customers can sign into their wallets and make purchases often with a single click, which is why they’re the preferred payment method for more than half of online shoppers. Ignoring the popularity of digital wallets could cause you to lose customers. Some 11% of people abandon items in their shopping cart if their…

Digital payments are gaining momentum. According to Juniper Research, the global value of virtual credit card transactions hit $1.9 trillion in 2021 and is expected to reach $6.8 trillion in 2026.  B2B payments represent 71% of total transactions globally. Virtual credit cards offer a secure and easy way to pay online (and in-store, where mobile payments are accepted). Learn how virtual credit cards work and how your business can use them.  What is a virtual credit card? A virtual credit card is a digital version of your physical credit card. Instead of a plastic card that lives in your wallet,…

What do a brow serum, a stretchy blanket, and an olive oil dispenser have in common? They’re all products that have gone viral on TikTok. As the platform gains popularity, more ecommerce brands use it to reach new customers, increase visibility, and make money. But how do they know what to post?  With so many new TikTok trends popping up, it can be tempting to jump on every one. But it’s vital to consider what your audience wants to see. Once you understand your target audience, you’re on your way. Ahead, find 18 TikTok video ideas you can incorporate into…

You might have an incredible online store with top-notch products, beautiful design, and a masterful user experience. But if your shipping falls short, it could undermine your entire business. Shipping is the culmination of your customers’ interaction with your brand—the “final mile” that delivers your company into their hands. This makes your shipping tools and processes crucial to running a successful company.  The challenge? Knowing which option is best for your business. In this article, we’ll compare Shopify Shipping vs. ShipStation, breaking down everything you need to know to choose between these platforms. You’ll discover key pros and cons and…

To someone with an entrepreneurial spirit, dreaming up a product, building it, and selling it to customers is exciting. Of course, the reality of budgets, product testing, and manufacturing means that can’t happen overnight.  Still, you can start the product life cycle by drafting a product concept statement. This document will be your touchstone throughout the product development process, and it will help you decide which products are worth building and which are not. Here’s an overview of the product concept process. What is a product concept? A product concept is a detailed description of a product a business owner…

A new study shows that while humans struggle to distinguish human and AI voices, our brains respond differently when we hear them. As AI voice cloning becomes more advanced, it raises ethical and safety concerns that humans weren’t exposed to before. Does the voice on the other end of the phone call belong to a human, or was it generated by AI? Do you think you’d be able to tell? Researchers from the Department of Psychology at the University of Oslo tested 43 people to see if they could distinguish human voices from those that were AI-generated. The participants were…

The Detroit Police Department has settled a lawsuit filed by Robert Julian-Borchak Williams, a black man who was wrongfully arrested in January 2020 based on a flawed facial recognition match.  As part of the settlement, the Detroit Police Department has agreed to implement new policies governing the use of facial recognition technology.  They include: Prohibiting arrests based solely on facial recognition matches Requiring additional evidence beyond facial recognition before including a suspect in a photo lineup Mandating officer training on the limitations and risks of facial recognition technology Conducting an audit of all cases since 2017 where facial recognition was…

Whether you want to add customer reviews, improve email marketing, publish your products to Facebook, or get in-depth analytics, there’s something in the Shopify App Store for you. But with so much to choose from, we thought it would be a good idea to highlight 20 of the best free Shopify apps (either completely free or that offer a useful free plan) that retailers and marketers can add to their store.  20 of the best Shopify apps for your ecommerce store If you’re just getting started with a new store or looking to enhance your existing site, then this list…

Content marketers seeking article or video ideas in August 2024 can commemorate the National Basketball Association and Alfred Hitchcock or recognize parents, celebrants, and challenge seekers. Content marketing is the act of creating, publishing, and promoting content to attract, engage, and retain customers. It works because articles, videos, or podcasts are a low-risk way for shoppers to engage with a business and, in turn, create a sense of reciprocity that leads them to purchase. The only trouble is that marketers require a steady stream of topics. Fortunately, what follows are five content marketing ideas your company can use in August…