Author: Dailyusastory

Last year, shoppers spent $9.12 billion on Black Friday—the discount and deals holiday immediately following Thanksgiving. But it’s not just the big brands that benefit—small businesses also can take advantage of the annual shopping extravaganza, if they prepare wisely. And if there’s one group of experts who know the magic of Black Friday ecommerce and Shopify, it’s Shopify Partners; the professionals providing services in the Shopify Experts marketplace and building apps for the Shopify App Store. We reached out to these experts to get their advice on how to best prepare for Black Friday as a small business owner in 2023. Here’s what they say are the…

July 14th, 2024: A recent video showing OpenAI CEO Sam Altman behind the wheel of a Koenigsegg Regera, a hypercar valued at over $1.9 million, has ignited a heated debate on social media. The footage, whicth quickly went viral, raised questions about the financial practices of OpenAI, originally established as a non-profit organization. The Koenigsegg Regera, a limited-edition sports car produced by Swedish automaker Koenigsegg, is known for its exclusivity and high price tag. Only 85 models have been manufactured since its 2015 launch, with some units fetching up to $3.7 million at auction. The video prompted a response from…

July 14th, 2024: A recent video showing OpenAI CEO Sam Altman behind the wheel of a Koenigsegg Regera, a hypercar valued at over $1.9 million, has ignited a heated debate on social media. The footage, which quickly went viral, raised questions about the financial practices of OpenAI, originally established as a non-profit organization. The Koenigsegg Regera, a limited-edition sports car produced by Swedish automaker Koenigsegg, is known for its exclusivity and high price tag. Only 85 models have been manufactured since its 2015 launch, with some units fetching up to $3.7 million at auction. The video prompted a response from…

July 14th, 2024: A recent video showing OpenAI CEO Sam Altman behind the wheel of a Koenigsegg Regera, a hypercar valued at over $1.9 million, has ignited a heated debate on social media. The footage, which quickly went viral, raised questions about the financial practices of OpenAI, originally established as a non-profit organization. The Koenigsegg Regera, a limited-edition sports car produced by Swedish automaker Koenigsegg, is known for its exclusivity and high price tag. Only 85 models have been manufactured since its 2015 launch, with some units fetching up to $3.7 million at auction. The video prompted a response from…

Cash is king and a bank account full of cash feels good. But what happens when your cash dries up? Do you reach for the company credit card to cover everyday business expenses? Although a credit card is the convenient solution for a cash shortfall, it also has downsides to watch out for, including getting locked into a frustrating debt trap. One way you can find yourself neck-deep in credit card debt is via credit card floats. Here’s everything you need to know about credit card floats, plus how to avoid them. What is a credit card float in finance?…

What if you could get a financial reward for purchases you already made? That’s essentially the idea behind cash back.  Consumers love cash-back rewards programs for the small discounts they offer on everyday purchases, like groceries and dining out. For businesses, cash back can mean shaving a bit off your costs for things like shipping, office supplies, and travel.  Below, you’ll learn how cash back works and some of the best cash-back programs out there. What is cash back? Many credit and debit cards offer cash-back rewards programs, which refund a small percentage of cash for every qualifying purchase. The…

Are you ready to captivate your customers and elevate your home goods brand to new heights? We get it! When it comes to home decor and accessories, creating compelling offers can be the key to winning over your audience. Whether you’re an experienced marketer or a beginner, mastering the art of crafting and testing offers can distinguish your brand from the competition.But you might be wondering–how do I create compelling offers for my home goods brand, and then what is the best way to test it? We can help you with that. In this blog post, we’ll explain the steps to…

Barry Hott is a longtime Facebook advertising consultant. He says first reactions to an ad largely determine its performance. He advises merchants to create ugly ads, those that people won’t skip over. “I’m the Ugly Ads Guy,” he told me. In our recent conversation, Hott addressed key Facebook ad metrics, budgeting, testing, and, yes, ugly creative. The entire audio of that discussion is embedded below. The transcript is edited for clarity and length. Eric Brandholz: Who are you? Barry Hott: I’m a part owner of a performance marketing agency called Adcrate, where we do high-performance ad creative. I also do…

NATO has released a revised AI strategy to promote the responsible use of AI in defense applications and to combat threats from AI-enabled adversaries. NATO’s updated strategy is an indication of how quickly AI in defense is moving from novelty to broad adoption. NATO’s original AI strategy was set out in 2021 where it endorsed six Principles of Responsible Use (PRUs) for AI in defense, namely: Responsibility and Accountability, Explainability and Traceability, Reliability, Governability and Bias Mitigation. 2021 was only 3 years ago but it’s several generations behind the commercially available tech we have today. NATO says that as new…

Whether you’re launching a brand new business or you’ve been running a successful online shop for years, retaining customers is part of the gig.Without loyal customers, brands will fail to thrive and survive online. Fortunately, there are quite a few ways to entice customers into becoming loyal brand ambassadors, one of them is fairly straightforward — loyalty programs.Learn how to design a loyalty program that works for your business and keeps customers coming back for more.Importance of Loyalty ProgramsCurious about the benefits of loyalty and rewards programs? You’re in the right place! But first, let’s break down exactly what a loyalty program is.At its core, a loyalty program is implemented by a business to entice customers to continue shopping with them. Simply put, it’s a program that rewards customers for their loyalty.Loyalty programs offer customers…