Author: Dailyusastory

Karen Danudjaja’s life looked very different before she started her beverage company, Blume. She was working in commercial real estate and drinking five Americanos per day. But once the caffeine started affecting her health, she began exploring alternative ways to boost her energy by adding superfoods to her diet—and the idea for Blume was born. “The whole mission of the company is how do you incorporate these really nutrient-dense healthy ingredients into recipes you already love,” Karen says. While Blume’s first product was a turmeric latte mix, the company’s product line has since expanded to include other drink mixes, like…

We might be a few months away from the holiday season, but with 27% of shoppers starting to buy their holiday gifts as early as October, according to Salsify’s “2024 Holiday Consumer Research” report, there’s no time like the present (pun intended) to plan your winter campaigns.

Every product in the retail market goes through four product life cycle stages: introduction, growth, maturity, and decline. Understanding these stages can prevent your hard work from meeting an untimely demise.By mastering product life cycle management, you can identify where your products lose traction and ensure success at each stage. Here’s an overview of the product life cycle stages and some examples to learn from. What is a product life cycle? A product life cycle describes the journey of a product from conception to its ultimate departure from the marketplace. During this journey, a product is introduced to a target…

Trade shows bring together industry professionals to network, showcase innovations, and discuss trends. Seasoned exhibitors and first-time attendees meet in a concentrated location for a specific period of time because they all share a common interest, making trade shows a great way to connect with a targeted group of people.  Whether you’re aiming to expand your market reach, gather valuable market insights, or forge new business partnerships, trade shows can be a great approach. Find out how your business can tap into trade shows in this comprehensive guide.  What is a trade show? A trade show, also known as a…

A Digital Elevation Model (DEM) represents the elevation of the Earth’s surface as a grid of elevation values. It serves as essential tools for understanding the Earth’s topography, hydrology, and landforms. Researchers, geologists, and environmental scientists rely on DEMs for various purposes, including terrain analysis, flood modeling, and urban planning. Creating a DEM using open-source software like PyGMTSAR (Python InSAR) is a prime example of how modern technology makes complex processes accessible and fast. With just one click, you can start the processing and obtain the results for a satellite DEM. This example and many other interactive InSAR examples with…

When was the last time you bought something online without reading reviews? Exactly. Bet your customers don’t either. That’s why adding testimonials to your website is a must for driving sales.Product reviews, ratings, and customer testimonials allow satisfied customers to speak on behalf of your brand. This serves as social proof that your website and products are trustworthy to shoppers. The more reviews you gather, the more credible you become.Discover more about why product reviews matter for your bottom line and how to incorporate them seamlessly into your website.Why Product Reviews MatterA five-star rating or positive comment from a satisfied customer can go a long way in reassuring potential buyers that your products are worth their investment. Here’s why:Product Reviews Help Build…

Microsoft has unexpectedly withdrawn from its observer role on OpenAI’s board. As first reported by the Financial Times, Microsoft’s deputy general counsel, Keith Dolliver, wrote a letter to OpenAI stating that the company’s board role was “no longer necessary” given the “significant progress” made by OpenAI’s newly formed board. “Over the past eight months, we have witnessed significant progress by the newly formed board and are confident in the company’s direction,” Dolliver wrote, signaling a vote of confidence in OpenAI’s leadership while simultaneously distancing Microsoft from direct involvement. Microsoft’s non-voting observer seat on OpenAI’s board was established in November 2023,…

Amazon By Tinuiti Team Jul 10 2024 In today’s data-driven marketing landscape, the ability to ask the right questions is paramount. Amazon Marketing Cloud (AMC) emerges as the magic 8-ball of advertising solutions, offering advertisers a robust platform for precise analytics and strategic decision-making. If you’re new to AMC, it’s a secure, privacy-friendly, dedicated cloud-based measurement and analytics solution introduced in 2021. Understanding the Value of Amazon Marketing Cloud Built on Amazon Web Services (AWS), AMC provides a flexible environment that empowers advertisers with customizable reporting capabilities based on event-level data across various data sets. These data sets can encompass…

There are roughly 26.2 million ecommerce websites worldwide. That’s according to BuiltWith, which tracks 2,500 ecommerce technologies and attributes, such as spend, revenue, employee count, social media count, industry, location, and rank. Per BuiltWith, the U.S. has 13.3 million ecommerce sites, the most of any nation. – According to Statista, ecommerce produced approximately 19% of global retail sales in 2023 and will account for about 25% by 2027. – In addition, Statista estimates Turkey will experience the most retail ecommerce growth worldwide between 2024 and 2029, with a compound annual rate of 11.6%. Also, with growth rates exceeding 11%, India…

Diarrha Ndiaye has a résumé that reads like a beauty aficionado’s dream tour—she’s worked at Sephora, L’Oréal Paris, Temptu, and Glossier. She took what she learned while working at these brands and launched her own beauty empire, Ami Colé. Her focus on beauty basics for those with melanin-rich skin was an instant success, garnering her awards such as the 2021 Beauty Independent Beacon Award for Best Cosmetics Product Launch.  She sits down with the Shopify Masters podcast to share her journey and to detail the marketing magic she learned while working at some of the most influential beauty brands of…