Author: Dailyusastory

Once a week we publish a list of new products from companies offering services to online sellers. This installment includes updates on AI-powered search, subscriptions, social commerce, chatbots, local shopping, reverse logistics, live shopping, and retail media networks. Got an ecommerce product release? Email releases@practicalecommerce.com. New Tools for Merchants: June 27 Daydream raises $50 million in seed funding to build an AI-powered search engine for ecommerce. Daydream, an AI-powered platform designed to change how people shop online, has raised a $50 million seed round co-led by Forerunner Ventures and Index Ventures with participation from Google Ventures and True Ventures. Launching…

The holidays — and holiday shoppers — are coming, whether you’re ready or not.

Steve Schwartz, the founder and CEO of Art of Tea, has a knack for blending ingredients and a desire to make an impact in the world. It’s a good thing he cultivated this gift, since he didn’t graduate college or know any entrepreneurs before launching his company.  “After learning from experts in the field and becoming a master tea blender, Steve started a business to share his passion and pass on the craft to others. He’s trained tea sommeliers at Caesars Palace, as well as chef and restaurateur Wolfgang Puck’s staff on an elevated tea experience. “Our mission really is…

Do you need to boost your audience engagement on Facebook? The upcoming 4th of July holiday can be a prime opportunity for your brand to connect with your followers on a deeper, more personal level. In fact, research suggests over 75% of shoppers will turn to social media for inspiration and buying opportunities on that long weekend. For Gen Z, Facebook is the current platform to score the best shopping deals. You just have to be able to reach and inspire them. Facebook Stories, with their ephemeral nature and interactive features, provide a dynamic platform to connect this patriotic holiday. …

AI has a myriad of uses, but one of its most concerning applications is the creation of deep fake media and misinformation. A new study from Google DeepMind and Jigsaw, a Google technology incubator that monitors societal threats, analyzed misuse of AI between January 2023 and March 2024. It assessed some 200 real-world incidents of AI misuse, revealing that creating and disseminating deceptive deep fake media, particularly those targeting politicians and public figures, is the most common form of malicious AI use. Deep fakes, synthetic media generated using AI algorithms to create highly realistic but fake images, videos, and audio,…

Email marketing needs no introduction. Unlike social media, where algorithms can limit visibility, email marketing allows businesses to land directly in their customers’ inboxes. In recent years, animated GIFs have surged in popularity, and it’s easy to see why. These short, looping animations capture attention in a way that static images simply can’t. Whether it’s a playful product showcase or a dynamic sale announcement, GIFs add a layer of excitement to your emails. They break the monotony of text and static images, making your content more engaging and memorable. As more online retailers recognize this potential, GIFs are becoming a…

Consumer loyalty is shifting as shoppers seek better value from brands and retailers. That’s according to a new McKinsey & Company study titled, “State of the Consumer 2024: What’s now and what’s next.” In January this year, McKinsey surveyed 15,000 consumers in 18 markets comprising 90% of global GDP. Over a third of those consumers had experimented with different brands in the prior three months, and around 40% had switched retailers in pursuit of better prices and discounts. –In addition, according to the study, in emerging markets such as China, India, and the Middle East, the proportion of consumers planning…

Google Ads remains a crucial platform for eCommerce stores like yours looking to maximize ROAS.  But to take advantage of it, you need to:  Fully understand Google Ads costs and how it affects your ROAS  Take an advanced approach to optimizing your ads to peak performance Even the most minor tweak can nudge your indicators in the right direction!   This guide provides a comprehensive understanding of Google Ads costs, strategies for managing those costs, and techniques for maximizing your ROAS in 2024. Grab that coffee, and let’s go!  Looking to scale your business today?Get Google Ads hacks (used by our…

Search By Tinuiti Team Jun 25 2024 Google Marketing Live 2024 showcased the latest advancements in AI and generative AI (genAI), heralding a new era in advertising. The event focused on real-time measurement, advanced creative tools, enhanced visual search, and seamless data integration, all designed to enhance efficiency, effectiveness, and personalization in marketing.  We spoke with Michelle Merklin, VP of Search Innovation and Growth at Tinuiti, and her team to gather the top 10 standout highlights from this year’s event. 1. AI in Advertising: A New Era The event showcased the transformative power of AI in advertising. Google’s Gemini models,…

The 4th of July holiday weekend is almost here, and for ecommerce business owners, it’s a prime opportunity to boost your sales. However, with the potential for increased traffic and transactions, it’s crucial to prepare your online store to handle the surge efficiently. Ensuring website scalability, optimizing checkout processes, and managing inventory effectively are key steps to capitalize on this busy shopping period.  Here’s a 3-part comprehensive guide (with bonus insights!) to help you get ready: 1. Ensuring Website Scalability Evaluate Your Hosting Plan The foundation of a scalable website begins with your hosting plan. If you anticipate a significant…