A good positioning statement is as a compass for all your marketing efforts. It solidifies your brand position and guides…

Believe it or not, philosophers still debate whether a tree that falls alone in a forest makes a sound. The…

There are so many ways you can make your customers’ lives easier—for example, deliver straight to their door, direct them…

While your brand strives to offer the best products and create an exceptional shopping experience, some factors may be undermining…

Ecommerce has democratized the world of arts and crafts. If you have a passion for making handmade goods and the…

You’ve probably had an experience similar to this: You’re preparing for a trip and you start seeing ads for carry-on…

In many ways, launching a business feels like crossing the finish line. After dreaming about it, stressing over it, and…

You launch your dream business, but you soon realize your small team is drowning under the sheer number of responsibilities:…

Science fiction stories like Blade Runner, 2001: A Space Odyssey, and Her depict artificial intelligence tools functioning like the human…

Imagine you’re trying to schedule a sales call with a potential customer. You check your calendar, find the open slots,…