Lori McDonald is a pioneering B2B ecommerce developer, having founded Brilliance Business Solutions, an agency, in 1998. In February she…

Starting a new company comes with a host of legal hurdles, including your overall business structure. For instance, you may…

If you’re starting a business, you need to plan for the worst. You’re managing your Instagram account and a fellow…

Big American companies like Microsoft and Walmart are C corporations—that is, their income is taxed under Subchapter C of the…

As Gen Z’s favorite social network continues to grow in popularity, even among other generations, TikTok continues to be the…

TL;DR Show your product in action with professional lifestyle images to create an emotional connection. Focus on benefits, not features—make…

When it comes to social media, few platforms have the reach of Facebook. Despite the rise of newer social apps,…

Brands are always fighting for customer loyalty in highly competitive markets. Some seven out of 10 US consumers consider loyalty…

The International Trade Administration, an agency of the U.S. Department of Commerce, projects global B2B ecommerce sales to reach $36.2…

Now that you know how to create a sales pop-up, let’s dive into the elements that make it truly effective.1.…