April is known for “Fools’ Day,” but the month includes plenty of other content marketing opportunities, including repurposing videos as…

Why does a 1940s-era model interest large advertisers and platforms? Three reasons. The post The Rebirth of ‘Marketing Mix Modeling’…

Advertising technology has entered a new phase that pairs personal privacy with targeting. For years, the ad industry has depended…

This week’s rundown of new products and services for ecommerce merchants includes updates on AI-powered agents, wholesale management, fraud prevention,…

Securing a good domain name is easier than a decade ago. The proliferation of top-level domains means short and catchy…

Matthew Gattozzi realizes creativity and efficiency often conflict. His firm, Goodo Studios, produces commercial content that attracts visitors and converts…

When beauty giant Sephora approached Reverie about a potential partnership in 2015, founders Garrett and Hillary Markenson did something unexpected—they…

Starting a business can be exhilarating—building your website, choosing potential business partners, hiring employees, and cultivating the brand identity of…

Most days, ecommerce sales occur without any face-to-face interaction. Customers can find your brand online, peruse your product pages, and…

When businesses invest in marketing, they expect that investment to pay off in sales growth. This is true whether they…