In late 2003, presidential candidate Howard Dean was a front-runner for the Democratic nomination, enjoying grassroots popularity and left-wing support…

Your next customer likely belongs to a digital community—more than three-quarters of global internet users participate in online forums, blogs,…

Imagine getting to tell your story to millions of people online. When you go viral, you have the chance to…

When a customer on your online store has a quick question about, say, shoe sizing or rush shipping, they want…

As an ecommerce merchant, your time is valuable. Whether it’s product development, order fulfillment, or marketing efforts, there are seemingly…

The cosmetics and beauty industry is enormous. It includes everything from skin care to cosmetics to hair treatments. Customers don’t…

From running A/B tests to launching email marketing campaigns, there are many methods to attract customers and drive sales. While…

Twitch offers a unique way to build a business. Viewers can watch their favorite content creators play video games or…

Color is one of the most powerful tools in a web designer’s toolbox. It can draw attention, convey meaning, and…

In late 2020 I interviewed a developer who had launched a Shopify app to send manual text messages to cart…