Whether you are a marketer or entrepreneur, it’s a good practice to keep an eye on digital marketing statistics across…

In architecture, pillars provide reliable, essential support to a structure. Content pillars can play a similar role in your content…

Picture this scenario: You run a growing pet supply subscription box business. You maintain a monthly blog on your website,…

If you’re shopping for a dress shirt at a high-end retailer, you might be tempted to buy a bundle that…

Scaling down a business is not as fun as scaling up. The issues might be similar, but the process is…

Pinterest is more than a social media platform; it’s a visual search engine where users go to discover ideas and…

When managing the financial side of an online business, there’s a lot to learn. Your company’s balance sheet is a…

You’ve probably heard companies say, “Our people are our greatest asset.” It’s a common phrase in the business world, but…

Print-on-demand companies make it easy to produce custom products. Use print-on-demand apps and websites to expand your product line, create…

Blumer Marketing Strategy & Consultants specializes in modern, customer-centric marketing approaches. My team of fractional CMOs and strategic consultants help…