For $60, Bob DeMars’s company, Blind Barrel, will ship a package of four craft-distilled whiskey samples, unmarked, with a tasting…

Loyalty programs are more than the usual rewards of 10% off, free shipping, and birthday emails. Done well, loyalty incentives…

Diligent code hounds discovered Shopify variable names in ChatGPT’s JavaScript, leading to speculation that the ecommerce platform might soon announce…

Every week we publish a rundown of new products from companies offering services to ecommerce merchants. This installment includes releases…

Backlinks remain essential for organic search visibility, yet link-building opportunities are increasingly rare. Most tactics are either risky or ineffective.…

Mehtab Bhogal is the co-founder of Karta Ventures, a Canada-based acquirer of troubled ecommerce businesses. The firm seeks companies with…

Seven new and upcoming books offer practical advice on bold marketing, global branding, and growing from a startup to a…

Josh Durham launched Aligned Growth Management, an influencer marketing agency, in 2020. He says the influencer industry has evolved from…

YouGov is a U.K.-based research and analytics firm operating in Europe, North America, the Middle East, and Asia-Pacific. A recent…

For most Shopify merchants, switching primary domain addresses is easy and automated. A store might have any number of reasons…