This week’s installment of new products and services for ecommerce merchants includes influencer marketing, virtual try-ons, digital payments, ecommerce platforms,…

Various factors can influence Shopify conversion rates, including traffic sources, price points, and the nature of the purchase.What’s the average…

Lori McDonald is a pioneering B2B ecommerce developer, having founded Brilliance Business Solutions, an agency, in 1998. In February she…

Starting a new company comes with a host of legal hurdles, including your overall business structure. For instance, you may…

If you’re starting a business, you need to plan for the worst. You’re managing your Instagram account and a fellow…

Big American companies like Microsoft and Walmart are C corporations—that is, their income is taxed under Subchapter C of the…

As Gen Z’s favorite social network continues to grow in popularity, even among other generations, TikTok continues to be the…

TL;DR Show your product in action with professional lifestyle images to create an emotional connection. Focus on benefits, not features—make…

When it comes to social media, few platforms have the reach of Facebook. Despite the rise of newer social apps,…

Brands are always fighting for customer loyalty in highly competitive markets. Some seven out of 10 US consumers consider loyalty…