Figuring out where to spend your hard-earned cash isn’t just about crunching numbers — it’s an art form. This is…

What is a category page in ecommerce?A category page in ecommerce is a webpage that groups similar products under a…

This week’s installment of new products and services for ecommerce merchants includes influencer marketing, virtual try-ons, digital payments, ecommerce platforms,…

Various factors can influence Shopify conversion rates, including traffic sources, price points, and the nature of the purchase.What’s the average…

Lori McDonald is a pioneering B2B ecommerce developer, having founded Brilliance Business Solutions, an agency, in 1998. In February she…

Starting a new company comes with a host of legal hurdles, including your overall business structure. For instance, you may…

If you’re starting a business, you need to plan for the worst. You’re managing your Instagram account and a fellow…

Big American companies like Microsoft and Walmart are C corporations—that is, their income is taxed under Subchapter C of the…

As Gen Z’s favorite social network continues to grow in popularity, even among other generations, TikTok continues to be the…

TL;DR Show your product in action with professional lifestyle images to create an emotional connection. Focus on benefits, not features—make…