A selection of 100 retail brands with more than 130 million combined followers on the X platform collectively posted fewer…

TL;DR: Why it matters: UGC builds trust (authentic reviews!) which leads to more sales. What it is: Reviews, photos, videos,…

How much of a difference does enhanced content make to product detail page (PDP) performance? According to ecommerce leaders, quite…

In the current business landscape, organizations constantly look for ways to optimize operations, enhance efficiency, and deliver exceptional customer experiences.…

Custom GPTs are specialized ChatGPT versions created by OpenAI and users for specific tasks or topics. Custom GPTs offer innovative…

SEO vs. Paid Advertising: Which is Right to Generate Traffic to Your Shopify Store?Now let’s put these two marketing methods…

SEO vs. Paid Advertising: Which is Right to Generate Traffic to Your Shopify Store?Now let’s put these two marketing methods…

Lori McDonald is the founder and CEO of Brilliance, a prominent B2B ecommerce development firm. As of February, she’s also…

Google’s frequent algorithm updates produce nonstop fluctuations in organic traffic and rankings. Content audits are essential to identify lost rankings,…

Here’s what we don’t know about Prime Day 2024. Amazon says the event was global but famously provides no revenue…