Content mapping is a marketing technique that matches messages to meaningful stages in a shopper’s online buying journey. The technique…

SEO, social media campaigns, email, advertising, comparison engines—these are the usual suspects when we talk about marketing. But marketing is…

These days, so much of marketing happens online that the phrase “internet marketing” feels almost redundant. While outdoor advertising and…

Before launching her modern canned goods company, Heyday, founder Kat Kavner considered herself a passive LinkedIn user, keeping her profile…

So you have an idea for a new TikTok and you’ve written out the script. Now what? You’ve likely seen…

In life and in business, first impressions matter. Your online store’s website is the face of your brand, so it…

No matter how great your ad campaigns are, the reality is that most of the eyeballs they capture and leads…

Artificial intelligence is revolutionizing many fields, including marketing. To increase your reach and connect with customers, you can work with…

If you’ve eaten at a restaurant with daily specials, you already understand the importance of product marketing. A chef can…

If you’ve been in the Magento community long enough, you’re well aware that change is constantly happening, and there are…