Your first email to a supplier or manufacturer lays the groundwork for strong relationships with your small business distributor. It is all about making a good first impression…

Expanding your eCommerce sales beyond your brand’s own web site is a big decision. Online marketplaces represent a huge opportunity…

 Yes, it’s true. The USA has recently approved a legislation creating a law which bans TikTok (a Bytedance owned social/entertainment…

In the bustling world of digital marketing, understanding the effectiveness of each promotional campaign you run is not just important — it’s absolutely non-negotiable. That’s where UTM…

ShopifyStrengthsLower Total Cost of Ownership:Shopify Plus shines with its notably lower total cost of ownership compared to platforms such as…

Shopify Strengths Lower Total Cost of Ownership:Shopify Plus shines with its notably lower total cost of ownership compared to platforms…

Since working in Retail & Marketing for more than 15 years, I always got involved with data. From analytics to…

With around two billion Instagram users, a whopping 90% follow at least one business. So, if you’re not on Instagram yet, you’re missing out…

Customer engagement and customer experience are closely related concepts in the realm of business and marketing. They have distinct meanings…

As we venture into 2024, the landscape of data activation is evolving at an unprecedented pace. Harnessing the power of…