Charm is a U.S.-based data platform providing retailers, sales teams, and investors with in-depth analytics on direct-to-consumer brands. Charm’s staff has collaborated with ex-ByteDance employees to collect publicly available U.S. TikTok Shop data across various categories from its launch in September 2023 to September 2024.
Notably, “Beauty & Personal Care” dominates, generating over $1 billion in revenue. “Womenswear” follows with $621 million, showing that fashion is another leading sector.
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The data also shows an upward trend in U.S. TikTok Shop’s monthly sales from its launch in September 2023 through mid-September 2024, indicating strong early adoption and consistent growth. Revenue peaked in July 2024 at over $600 million.
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In addition, the top five products by revenue on U.S. TikTok Shop reveal a strong consumer interest in health and wellness: “15 Day Cleanse” (gut and colon support) with $39.7 million in revenue, followed by “Multi Collagen Peptides Powder” (anti-aging complex, $26.4 million), “BetterAlt Himalayan Shilajit Resin” (nutritional supplement, $20.3 million), “MultiMineral Sea Moss” (nutritional supplement, $20.1 million), and “GuruNanda Cocomint Pulling Oil” (teeth whitener, $19.4 million).
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Furthermore, prerecorded video was the top sales channel on U.S. TikTok Shop at $2.5 billion.
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