Your customers love your brand, from products to price. And yet you can’t help but wonder if you could be netting more sales. Perhaps the solution lies in showcasing customer feedback and testimonials—a little social proof to win over even more shoppers.
One of the best ways to do this is to share reviews that you’ve gotten with the general public. You can submit review requests to customers a la carte and self-publish them on your storereviews page. Or, perhaps more efficiently, you can leverage one of the many product review apps on the market. These apps can showcase your best reviews and use them to bring new customers to your store.
Benefits of using product review apps
When properly leveraged, review apps can provide a boost to an ecommerce business. This is true no matter how you publicize your store, whether through search ads, placement on Google Shopping, or good old-fashioned word-of-mouth. If you have a Shopify store, you’ll find a wide array of product review apps that integrate with your site, displaying verified reviews for all your customers to see.
Here are some benefits of integrating product review apps into Shopify stores:
Social proof
Social proof is the psychological phenomenon whereby people are more likely to adopt behaviors or beliefs if they see others doing so. Under that premise, if people start noticing a flood of positive store reviews, they may be more inclined to give those stores a try for themselves. The more top-notch reviews you sport, the more you build trust with the people reading them.
Search engine visibility
User-generated content (UGC), such as product reviews, adds fresh and relevant content to your Shopify store. Search engines prioritize websites with regularly updated content, so product reviews can help improve your store’s SEO rankings, thereby increasing organic traffic.
And if you use schema to structure your review data properly, Google can feature your reviews as rich results, adding another link back to your store.
Customer loyalty and engagement
A product reviews app can not only introduce your brand to new customers, it can also reestablish you with the customers you already have.
Encouraging customers to leave reviews fosters engagement and helps build a sense of community around your brand. When you respond to your reviews, both positive and negative, you demonstrate that you value customer feedback, which further enhances loyalty from your existing client base.
Product insights
Candid reviews can be helpful, whether they’re positive or negative. They teach you what your customers like or dislike about the things you sell. This can help you identify both strengths and areas for improvement. Over time, the reviews may spur you to refine your product offerings to best match customer desires and expectations.
Best product review apps for Shopify
The best review apps will let you import reviews from your other platforms (like eBay and Amazon) and display them on your ecommerce store. Or, you can use these review apps to collect reviews directly from customers and host them natively on your site.
Here are some of the top review apps for Shopify store owners—all of which can be added to your storefront with no coding required:
TYDAL
TYDAL adds reviews to online stores without compromising aesthetics. Its customizable branding lets you adjust parameters to match your site’s look and feel. Users can leave photo and video reviews in addition to standard text reviews. You can offer discount codes in exchange for reviews, which helps encourage customers to chime in.
Pricing: Free.
Judge.me
Judge.me offers customizable review widgets that can live on any page of your Shopify storefront. You can use the app to display star ratings, review carousels, product reviews, store reviews, and more. You can sync Judge.me with Shopify’s Shop app, as well as push your ratings to outside platforms like Facebook, X, and Google Shopping.
Pricing: Start with a free version for basic features. You’ll need to upgrade to a $15-per-month paid plan for features like unlimited review requests.
TrustReviews
TrustReviews offers valuable features like customizable widgets, automatic email reminders, integration with popular platforms, and more advanced analytics than you might find from other review apps. Have existing product ratings on Amazon or AliExpress? Import them with just one click.
Pricing: TrustReviews has a free plan, plus a free trial period for its paid plan, which starts at $10 per month.
Loox
There’s no reason that a review carousel or widget should be a visual stain on your ecommerce site. Loox understands this, and it’s developed a beautiful interface that nestles perfectly into product pages on your site.
Pricing: Loox’s core plan costs $10 per month, and it lets you amass product reviews on autopilot by sending buyers customized emails with an embedded review form.
Air Reviews
Air Reviews stands out from other apps for its massive feature set. It offers multiple review widgets that support carousel ratings, pop-ups, and written testimonials. You can use the platform to send customers automatic review-request emails shortly after purchase. It also offers tools to filter out fake or inappropriate reviews.
Pricing: Air Reviews has a free beginner plan, with paid plans available for power users starting at $12.90 per month.
Vitals
Want an app that offers more than just review management? Check out Vitals. It has many of the same review tools you find in other apps on this list, but it also comes with upselling features to boost sales. For instance, you can use Vitals to run buy one, get one (BOGO) sales, offer volume discounts, and create bundles for all the products you sell.
Pricing: Plans start at $30 per month.
TrustShop
Need a user-friend dashboard for photo reviews, video reviews, and more? TrustShop may be your app of choice. You can solicit reviews using TrustShop’s email tool and incentivize customers by offering reward codes in exchange for their testimonials.
Pricing: TrustShop offers a free plan, along with paid options starting at $9.90 per month.
Kudosi
Plenty of ecommerce retailers use Alibaba and AliExpress for dropshipping products and direct sales. Kudosi, formerly known as Ali Reviews, was made with these merchants in mind. The app makes it easy to access your AliExpress reviews and import them to your storefront. Since rebranding as Kudosi, the platform has expanded and now offers the same functionality for Amazon reviews.
Pricing: Check out the app’s free plan or explore paid options starting at $9.90 per month.
Doran
Doran offers a free platform that showcases customer questions and answers along with traditional reviews. Customer Q&As can attract the attention of Google search and bring more visitors to your store. In terms of more traditional reviews, Doran makes it easy for customers to upload photos and videos, as well as write text testimonials. You can also get daily or weekly analytics reports that will help you track your store’s growth.
Pricing: Free.
Trustify
Trustify fetches and displays all of your AliExpress, Amazon, Google, Etsy, and Facebook reviews, uniting them on your ecommerce website. You can also use it to import reviews from CSV files. The platform structures review data for Google Search to ensure your reviews are eligible for Google’s rich snippets SERP feature.
Pricing: Trustify offers a free plan plus free trials of its paid tiers, which start at $6 per month.
ReviewXpo
ReviewXpo is all about using reviews as social proof. It does this, in part, by offering a wide array of review widgets, including grid, list, carousel, and pop-up modes. The platform comes with multiple email automations, including an initial outreach and follow-ups.
Pricing: Start with ReviewXpo’s free tier and upgrade to paid plans that start at $9 per month.
Reputon
Reputon is a developer that offers multiple apps to gather and showcase reviews across the internet. There’s the core Reputon Customer Reviews app plus offerings specialized for Google reviews, Etsy reviews, Amazon reviews, Facebook reviews, eBay reviews, and more.
Some of these apps are free; others come with a fee of $6 to $7 per month. It’s a different model than some of Reputon’s all-in-one competitors, but it helps ensure that you cover all your bases.
Product review app FAQ
What’s the app that tells you if products are good or bad?
There are many review apps that help you determine whether products are good or bad. Popular options include TYDAL, Kudosi, and Doran.
Do you need to use product review apps?
You do not need to use product review apps, but reviews can help you establish trust with your customers and boost your exposure in Google Search. Apps are an easy way to gather all of your reviews in one place.
How do you choose a product review app to use?
Choose a product review app that can import reviews from the ecommerce marketplaces where you’re most active. Look for apps that have a “free forever” tier or a low monthly subscription fee.
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