The end of summer signals the beginning of fall and peak season planning for merchants. From entrepreneurial inspiration to employee motivation, these recent titles can help start the process.
Catching Cheats: Everyday Forensics to Unmask Business Fraud
by Erik Lie
Lie is a finance professor whose research exposing manipulation of stock options by inside executives led to a series by The Wall Street Journal, earning a Pulitzer Prize for Public Service in 2007. His forthcoming book uses the stories of fraudsters such as Bernie Madoff to show how data analysis can identify financial cheating. Reviewers call it “real-world ‘CSI’” and “eye-opening.”
You Already Know: The Science of Mastering Your Intuition
You Already Know
by Laura Huang
Knowing when to trust your gut is essential to success. Business professor and thought leader Huang provides practical, science-based exercises to help readers recognize and cultivate those eureka moments to make better decisions and achieve their goals.
Designing Momentum: A Blueprint for Transforming Everyday Moments into Massive Success
Designing Momentum
by Brant Menswar
Menswar, a top motivational speaker and consultant, aims to provide readers with “a practical blueprint for transforming ordinary moments into extraordinary opportunities for growth and success” using a systematic framework developed from his personal experience.
Pioneers: 8 Principles of Business Longevity from Immigrant Entrepreneurs
Pioneers
by Neri Karra Sillaman
Many immigrants have built lasting, successful businesses despite starting with little money and no connections. The author combines in-depth research and real-world case studies to create an inspiring guide that has earned raves from luminaries such as authors Melanie Robbins and Adam Grant.
Stakeholder Whispering: Uncover What People Need before They Ask
Stakeholder Whispering
by Bill Shander
Starting from the premise that people don’t know what they need, Shander demonstrates how to see beyond what customers and others request to understand what they really need. The author is a business communications practitioner with decades of experience transforming data into compelling visual and interactive experiences for international companies and government agencies.
Sell to the Rich: The Insider’s Handbook to Selling Luxury
Sell to the Rich
by Jeffrey Shaw
If you’re looking to break into the luxury market, this book promises to help by offering strategies for cultivating brand loyalty and building trust with wealthy clients, drawing on the author’s experience serving these clients.
Employee Understanding: A Three-Pillar Framework
Employee Understanding
by Annette Franz
Most CEOs agree that engaging and retaining employees is a top challenge. For ecommerce businesses, employees are typically the key to a compelling customer experience. Franz reminds readers that providing an excellent experience for employees leads to stellar experiences for clients and customers.
Wild Courage: Go after What You Want and Get It
Wild Courage
by Jenny Wood
Best-selling authors Seth Godin, Daniel Pink, Tiago Forte, and Gretchen Rubin are raving about career coach and former Google executive Jenny Wood’s inspirational new guide to getting what you want in your personal and professional life.
Using AI for Marketing: How to Harness the Transformative Power of AI
Using AI for Marketing
by David Berkowitz
Digital marketer Berkowitz cuts through the hype about artificial intelligence to offer a practical guide to using this powerful new technology to boost marketing creativity, strategy, and results. As the founder of the AI Marketers Guild, he understands how marketers work and provides real-world examples of AI’s real-world possibilities.
The Experimentation Machine: Finding Product-Market Fit in the Age of AI
Experimentation Machine
by Jeffrey J. Bussgang
Bussgang is a Harvard Business School professor, venture capitalist, and author of two books on entrepreneurship and VC. His third title shows founders how to design and run experiments and scale operations with time-tested techniques and the latest technology.
Identity Marketing: How to Create Loyal, Lifelong Fans and a Legendary Brand
Identity Marketing
by Veronica Romney
Romney, an experienced marketer and host of the weekly Rainmaker podcast, argues that in today’s changing marketing environment, “be this” is a more powerful marketing message than “buy this.”
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