Not all traffic is created equal, especially when it comes to conversion rates. Here’s the breakdown:
- Social media: 0.91% conversion rate
- Search engines: 1.55% conversion rate
This disparity tells us something crucial: visitors have different intentions depending on where they come from. Social media users might be in “browse” mode, while those coming from search engines often have more purchase intent.
The takeaway?
Personalize your messages based on the traffic source, tailoring your offers to match the mindset of your visitors.
For instance, search engine traffic might respond better to detailed product comparisons, while social media visitors could be drawn to limited-time offers or visually appealing promotions.
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